Art Direction for Holtz Leather
The flexibility of my role as Graphic Designer at Holtz Leather has given me the opportunity to step more and more into an Art Director space. For each of these email campaigns, I conceptualized them, planned, moodboarded, sourced props, staged the photos, director our photographers, edited the photos, and designed them into my emails, ads, and website homepages. Having a hand in every part of the process – from ideation, to completion – is truly one of my favorite parts of my job!